Drug and Medical Device Safety: Leveraging Customs for Product Safety (Podcast 4 of 4)

The Global Pharmaceutical Center presents a series of four podcasts that delve deep into issues from Progressions 2007, The Ernst & Young Global Pharmaceutical Report. By registering for this series, you'll have access to each podcast as it is released.

Podcast 4 - Leveraging Customs for Patient Safety

Building a strong relationship with Customs authorities is indispensable in helping manufacturers and other intellectual property owners improve their supply chain performance and act effectively against counterfeit products at an operational level. Companies seeking to broaden their options for combating counterfeits should explore regional and country-specific security programs. These programs will help strengthen a company´s brand protection framework, potentially intercept harmful counterfeits, and provide long term benefits that ensure continued international supply chain efficiency.